282 episodes

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti

“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics

“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital

“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant

“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing

SEO in 2024 Majestic.com

    • Business
    • 5.0 • 2 Ratings

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti

“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics

“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital

“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant

“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing

    Leverage Happy Customers for Ethical Backlinks - with Alan Silvestri

    Leverage Happy Customers for Ethical Backlinks - with Alan Silvestri

    Alan Silvestri advises that you leverage happy customers for ethical backlinks.
    In this video we discuss the importance of leveraging happy customers for:
    * Case Studies
    * Testimonials
    * Guest Blogging
    * Webinars and Podcasts
    * Affiliate Programs
    * User Generated Content
    * Community Forum or Groups

    • 14 min
    Master Your Video SEO - with Rana Abu Quba Chamsi

    Master Your Video SEO - with Rana Abu Quba Chamsi

    Rana Abu Quba Chamsi shares the importance of mastering your video SEO.
    Discussion points include:
    What do you mean by video SEO - optimizing video to appear on the SERP?
    What type of business is video most suitable for?
    What’s the ideal length and format? How do you optimize? What’s your process?
    What are some other video-based platforms that you optimize for and how is that optimization process different?
    What kind of intent does video traffic have and does that differ to other traffic?
    How does video fit into the overall content mix?
    How is AI impacting video optimization?
    What is the future of video optimization?

    • 17 min
    “Build relationships” before you link build - with Amit Raj

    “Build relationships” before you link build - with Amit Raj

    Amit Raj shares the importance of building relationships before you link build.
    Discussion points include:
    How would you define a valuable link?
    What do you have to give to obtain a valuable link nowadays?
    How do you stand out with your outreach?
    Is that link a logically relevant link between those websites?
    Does it provide value?
    Is your outreach relevant and genuine to the receiver?
    Are you approaching sites with something that will genuinely resonate, and that their audience would benefit from?

    • 15 min
    Stay on top of link and mention building - with Debbie Chew

    Stay on top of link and mention building - with Debbie Chew

    Debbie Chew emphasises the importance of staying on top of link and mention building.
    Discussion points include:
    Why build mentions?
    What do you mean by generative AI chatbots and search being influenced by listicles?
    What do you mean by that you shouldn’t "blindly" build links to pages without regularly revisiting the SERPs?
    What are the link building tactics to focus on in 2024?

    • 15 min
    Optimize internal links to increase the relevance scores of target content - with Andreas Voniatis

    Optimize internal links to increase the relevance scores of target content - with Andreas Voniatis

    Andreas Voniatis shares the importance of optimizing internal links to increase the relevance scores of target content.
    Discussion points include:
    What scoring system do you use to analyse the relevance scores of target content?
    What are the data sources required
    What are some data cleaning tips
    How do you determine anchor text relevance with python functions?
    How do you use statistical distributions to model the relevance and highlight under-served target content?

    • 15 min
    Don't underestimate the power of linking sub-categories to parent categories - Katherine Nwanorue

    Don't underestimate the power of linking sub-categories to parent categories - Katherine Nwanorue

    Katherine Nwanorue shares the importance of linking sub-categories to parent categories as part of your on-page SEO strategy.
    Discussion points include:
    What about linking the other way around - from the main category body content to the minor category page?
    Why do this if there are links on the navigation menu?
    What measurable value does this provide?
    Does this make it more likely for the pages to be indexed?
    Will it result in higher rankings?
    Is the keyword text within the links important?
    How many links per page do you recommend?
    Any other internal link strategies that you recommend?
    Can this be automated?

    • 15 min

Customer Reviews

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2 Ratings

2 Ratings

Rubanselva ,

Great insights!

Thanks 👍

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