SEO in 2023 cover art

SEO in 2023

By: Majestic.com
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  • Summary

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023 Majestic.com
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Episodes
  • Use multimedia to slice across channels - with Crystal Carter

    Use multimedia to slice across channels - with Crystal Carter
    Apr 19 2024

    Crystal Carter believes that you should be using multimedia to slice across your marketing channels.

    Discussion points include:

    What do you mean by slicing?

    Does multimedia work for every type of content?

    What stage in the customer journey does multimedia content work for?

    Does multimedia replace content?

    Do you mean multimedia off site?

    What does the ideal content production process look like?

    How is AI changing multimedia content?
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    22 mins
  • Befriend other marketeers and go holistic - with Izzy Wisniewska

    Befriend other marketeers and go holistic - with Izzy Wisniewska
    Apr 18 2024

    Izzy Wisniewska believes that you should befriend other marketeers and go holistic in 2024.

    Talking points include:

    What does holistic actually mean in practice?

    How do you unite as a marketing department in a large organisation?

    How does a content team, PR team, video team join forces with sEO to deliver a more effective customer experience?

    What other teams impact areas like:

    EEAT, technical performance, user experience, speed, user intent, content quality

    What does this mean for channel team members - do they need to train themselves on other channels?

    How do you measure success?

    Who gets credit for a customer purchase?
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    17 mins
  • Know your audience, meet their search intent & ensure your content is “Helpful” - Sukhjinder Singh

    Know your audience, meet their search intent & ensure your content is “Helpful” - Sukhjinder Singh
    Apr 17 2024

    In this episode, David and Sukhjinder discuss the importance of knowing your audience, meet their search intent & ensure your content is “Helpful”.

    Discussion points include:

    Why is knowing your audience and meeting their search intent even more important in the age of SGE?

    How do you know your audience?

    How do you meet their intent?

    How do you ensure that your content is helpful for both users and search engines?

    What does having E.E.A.T.-worthy content actually mean?

    How is this changing in 2024 and beyond?
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    18 mins
Marketing Economics
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