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SEO in 2023

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From SEO’ing for ‘information retrieval’ to SEO’ing for ‘information suggestion’ —Martin MacDonald

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Embrace change—Myriam Jessier

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Build quality, trustworthy brands—Izabela Wisniewska

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Optimise beyond traditional blue-link rankings—Cindy Krum

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Think sustainably about SEO based on your/your client’s website and capabilities—Itamar Blauer

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Cutting through the noise will be your biggest struggle in 2023—David Iwanow

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Technical SEO matters—Andy Drinkwater

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Regularly monitor your website—Rebecca Berbel

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Audit your website frequently during the year—Montserrat Cano

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Go the extra mile with research, audits, and content creation—Olga Zarr

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Clean up your website—Bill Hartzer

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Be selective about scripts, tags and other code items—Brenda Malone

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Review your content quality (or lack thereof) through content inventories—Charlie Williams

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Prepare for the worst—Olesia Korobka

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Core Web Vitals and content quality—Taylor Kurtz

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Focus on building your expertise, authoritativeness, and trustworthiness as a brand—Jake Gauntley

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E-A-T is a key factor to rank internationally—Gemma Fontané

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Build a content plan to properly leverage the entity maps for your market space—Eric Enge

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Craft fact-based content that maps to the search engine’s understanding of entities— Jamie Indigo

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Treat translations like languages and your audience like humans—Isaline Muelhauser

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Invest in the power of putting people first—Sarah McDowell

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Go headless and leverage structured content for scale—Lidia Infante

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Think like a machine—Sante J Achille

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Include zero-volume keywords in your SEO strategy—Mark Williams-Cook

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Focus on the searcher’s intent to connect demand with supply—Nitin Manchanda

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Intent-driven search will become much more important—Jess Maloney

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Matching your content to what searchers want—Andrew Cock-Starkey

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Consider intent when you create content—Julia-Carolin Zeng

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Create or update your content to satisfy user intent—Irina Serdyukovskaya

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Have a clear content strategy and invest in content the right way—Kevin Gibbons

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Quality over quantity—Ian Helms

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Create quality content and topical authority—Sara Taher

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Focus on content quality and FAQs—Marco Bonomo

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Perform a content consolidation audit—Andrea Paternostro

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Map out what you’re creating and why you’re creating it—Paige Hobart

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Get more buy-in from stakeholders—Gus Pelogia

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Demonstrate excellence at what you do—Eilish Hughes

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Focus on information responsiveness rather than just information retrieval—Koray Tuğberk GÜBÜR

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In-depth answers will be favoured over one-sentence answers—Nikki Halliwell

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Create powerful content for even the smallest searches—Adelina Bordea

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Never underestimate the power of reactive PR—Eva Cheng

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Prepare to compete with AI-generated content—Chima Mmeje

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Optimise the ‘heck’ out of your Google Business Profile—Greg Gifford

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Expand your content strategy into other formats—Lily Ray

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Google is a child that is thirsty for knowledge, and you need to educate it—Jason Barnard

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Use structured data to market to machines—Jono Alderson

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Manage your structured data like a financial portfolio—Martha van Berkel

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Take unstructured data into structured format using the JSON-LD Schema markup—Suresh Kumar

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Index specific faceted search pages you don’t have categories for—Kevin Indig

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Adapt your strategy to capitalise on the changing SERP—Louise Heap

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Get ready for more dynamic SERPs - paid and organic content blending together—Navah Hopkins

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Check the SERP and build your personal brand entity online—Sara Moccand-Sayegh

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Create video that ranks on Google—Dre de Vera

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Use technical SEO to control your website performance on Google—Kristina Azarenko

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Focus on users—Filipa Serra Gaspar

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Create a user-centric strategy—Maria White

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Quality and user experience will rule in 2023—Pedro Dias

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Prioritise the user experience—Grace Wei Hou

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User experience should always be the top consideration—Sophie Brannon

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Don’t do anything at the expense of the user’s experience—Olga Tsimaraki

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Stay on top of UX best practices—Sara Fernández Carmona

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Use user-focused research to stay ahead of search quality thresholds—Billie Geena Hyde

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Be more human and integrated within the wider marketing strategy—Becky Simms

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Have a user-centric and holistic approach to all things web—Ulrika Viberg

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What are people saying about you?—Miracle Inameti-Archibong

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Reap the full impact of link acquisition by having a sound site—Natalie Arney

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Don’t let the state of your site hold back your link building strategy—Bibi Raven

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Diversify your tactics and create a network for link building—Debbie Chew

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Focus on accuracy and work precisely—Andor Palau

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Optimise your internal links—Jan-Willem Bobbink

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Use an API for intelligent internal link building—Christina Ehrensberger

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UTM tag up everything in your Google Business Profile—Claire Carlile

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Optimise for augmented reality with location schema—Dixon Jones

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Without SEO, any dollars you put in on your paid media campaigns won’t work—William Álvarez

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Use knowledge from Google Ads to boost your SEO (and vice versa)—Krzysztof Marzec

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Harmonize all channels and ranking signals into one repeatable formula—Joseph Khan

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Think about search engines other than Google—Eli Schwartz

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Prepare your images for visual search—Crystal Carter

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Get started with Web Stories—Mufaddal Sadriwala

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Use Edge/CDN to stitch together and publish content across any website—Nick Wilsdon

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The future of technical SEO is SEO on the edge—Barry Adams

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Start utilising Google Cloud’s publicly-available APIs to help you execute SEO—Lazarina Stoy

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Get your head around the wide-ranging nature of AI—Bastian Grimm

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Understand your data—Rasida Begum

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Don’t be afraid of ranking volatility—Adriana Stein

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Measure with what you have access to and then iterate—Jess Joyce

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Get comfortable with GA4—Natalie Slater

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Is Data Studio better than GA4?—Pam Aungst Cronin

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Preserve and utilise your web server logs—Kaspar Szymanski

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Wear the data science hat more often—Begum Kaya

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Use BigQuery (SQL) to create your own SEO tool—Omi Sido

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Test more and test smarter—Emily Potter

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Use a test and learn approach to define your business objectives—Si Shangase

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Keep trying new things—Luis Rodriguez

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Don’t forget the basics—Nik Ranger

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Perfection can be the enemy of progress—Helen Pollitt

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Look at the relationship between content and search intent—Mert Azizoğlu

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Roll up your sleeves and do the manual work—Kerstin Reichert

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Establish an SEO quality assurance framework—Aleyda Solis

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Stand out—Fili Wiese

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Tailor your CV to every job—Orit Mutznik

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From SEO’ing for ‘information retrieval’ to SEO’ing for ‘information suggestion’ —Martin MacDonald
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2022Dec 5
Martin MacDonald helps SEOs in 2023 to understand how Google is shifting from informational retrieval to informational suggestion, how the game is changing, and why having richer content and good media assets is a must if you want to compete on the SERP of tomorrow. Timestamps: 00:10 Martin's Tip for SEO in 2023 02:06 What should SEOs do differently? 06:35 How do you define relevance to an entity? 09:35 Measuring impact on the SERPs 11:41 Getting around Google data obfuscation 16:11 What NOT to do in 2023 20:06 Where to find Martin online Read the full transcript of Martin's interview at https://majestic.com/seo-in-2023/mart... Watch the rest of the SEO in 2023 series:    • SEO in 2023   Watch some Additional Insights for SEO in 2023:    • SEO in 2023 - Additional Insights   Catch up on the original SEO in 2022 series:    • SEO in 2022   *************************** Keep up to date: Majestic: https://majestic.com Twitter:   / majestic   YouTube: https://youtube.com/c/majesticseo?sub... LinkedIn:   / 4343451   Facebook:   / majesticsite  
SEO in 2023
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