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Martin MacDonald helps SEOs in 2023 to understand how Google is shifting from informational retrieval to informational suggestion, how the game is changing, and why having richer content and good media assets is a must if you want to compete on the SERP of tomorrow.
Timestamps:
00:10 Martin's Tip for SEO in 2023
02:06 What should SEOs do differently?
06:35 How do you define relevance to an entity?
09:35 Measuring impact on the SERPs
11:41 Getting around Google data obfuscation
16:11 What NOT to do in 2023
20:06 Where to find Martin online
Read the full transcript of Martin's interview at https://majestic.com/seo-in-2023/mart...
Watch the rest of the SEO in 2023 series: • SEO in 2023
Watch some Additional Insights for SEO in 2023: • SEO in 2023 - Additional Insights
Catch up on the original SEO in 2022 series: • SEO in 2022
***************************
Keep up to date:
Majestic: https://majestic.com
Twitter: / majestic
YouTube: https://youtube.com/c/majesticseo?sub...
LinkedIn: / 4343451
Facebook: / majesticsite …...more
From SEO’ing for ‘information retrieval’ to SEO’ing for ‘information suggestion’ —Martin MacDonald
22Likes
793Views
2022Dec 5
Martin MacDonald helps SEOs in 2023 to understand how Google is shifting from informational retrieval to informational suggestion, how the game is changing, and why having richer content and good media assets is a must if you want to compete on the SERP of tomorrow.
Timestamps:
00:10 Martin's Tip for SEO in 2023
02:06 What should SEOs do differently?
06:35 How do you define relevance to an entity?
09:35 Measuring impact on the SERPs
11:41 Getting around Google data obfuscation
16:11 What NOT to do in 2023
20:06 Where to find Martin online
Read the full transcript of Martin's interview at https://majestic.com/seo-in-2023/mart...
Watch the rest of the SEO in 2023 series: • SEO in 2023
Watch some Additional Insights for SEO in 2023: • SEO in 2023 - Additional Insights
Catch up on the original SEO in 2022 series: • SEO in 2022
***************************
Keep up to date:
Majestic: https://majestic.com
Twitter: / majestic
YouTube: https://youtube.com/c/majesticseo?sub...
LinkedIn: / 4343451
Facebook: / majesticsite …...more